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Cookie policy
Last updated: November 8, 2026
Draft — to be reviewed by a qualified Indian legal adviser before launch.
The short version
We use Google Analytics 4 to understand how visitors find and use this website, but only if you choose “Accept” in our cookie banner. If you choose “Reject”, or make no choice, no analytics cookies are set. We do not use advertising or remarketing tools, and we do not sell your data. You can change your choice at any time (see how to change your choice).
What cookies are
Cookies are small text files a website stores on your device. Similar technologies, such as local storage and tracking pixels, work in much the same way. Under India’s Digital Personal Data Protection Act, 2023, personal data collected this way needs your consent unless the law allows it for another reason, and laws in other countries, such as the UK’s Privacy and Electronic Communications Regulations, require consent before a website uses any that are not strictly necessary.
Cookies and storage we use
| Name | Set by | Purpose | Duration |
|---|---|---|---|
cb-analytics-consent (local storage, not a cookie) | CB Consulting Group | Strictly necessary. Remembers whether you chose “Accept” or “Reject”, so we don’t ask again on every page. | Until you clear your browser’s site data |
_ga | Google Analytics (on our domain) | Analytics, only after you accept. Gives your browser a random ID so visits can be counted as one visitor rather than many. | 2 years |
_ga_<ID> | Google Analytics (on our domain) | Analytics, only after you accept. Keeps track of your current visit (session) for our Google Analytics property. | 2 years |
The “2 years” lifetime is Google’s default. It is renewed each time you visit while analytics is allowed. If you later choose “Reject”, we delete these cookies from your browser.
Before you make a choice
We use Google Consent Mode. Until you choose “Accept”, Google Analytics is told that analytics storage is not allowed, so it does not set or read any cookies. During this time your browser may still send Google basic, cookieless signals, such as the page visited, the time, and the fact that consent was not given. These signals carry no cookie or identifier that we can use to recognize you. Google may use them to estimate overall visitor numbers in our reports. Your browser’s IP address reaches Google as part of any connection, as it does with any website. Google says it uses the IP address only to work out an approximate location and does not store it in Google Analytics 4.
If you choose “Reject”, the website keeps working exactly the same.
What Google Analytics tells us
With your consent, Google Analytics shows us how many people visit, which pages they read, roughly where they are (country and city level), what kind of device and browser they use, and how they arrived (for example from a search engine or a link). It also records a few actions that matter to us: sending the inquiry form, and clicking our email address or phone number. We do not send Google your name, email address or the content of your inquiry. We have turned off Google Signals and advertising features, so this data is not used to show you ads. See our privacy policy for more, including how Google acts as our processor.
Fonts
Our typefaces are served from our own website, so loading them sends nothing to any other company and sets no cookies.
The inquiry form
Sending an inquiry does not set a cookie. The details you enter are sent once, to our own website server, which emails them to us so we can reply, as described in our privacy policy.
How to change your choice
You can change your mind at any time, and withdrawing consent is as easy as giving it. Use the “Cookie settings” button below to reopen the banner, then choose “Accept” or “Reject”. If you reject after previously accepting, we stop analytics and delete the Google Analytics cookies from your browser.
You can also view, block and delete cookies and site data in your browser settings, and set your browser to warn you before any website stores one. Guidance for the most common browsers:
Google also offers a browser add-on that opts you out of Google Analytics on every website. If you clear your browser’s site data, we will ask for your choice again on your next visit.
Changes to this policy
If we add any other tool that uses cookies or similar technologies, we will update this page and the table above before it goes live, and ask for your consent where the law requires it.
Contact
Questions about this policy? Email our Grievance Officer at cb@cbconsultinggroup.in or write to CB Consulting Group, 132 Ring Road, Satellite, Ahmedabad, India.